Today, approximately 50 million people worldwide live with dementia, with the condition affecting more than 60%² of long-term care residents. While caring for a resident with dementia can be incredibly rewarding, the nature and complexity of the condition means that as it progresses many people develop responsive behaviors that can create challenging situations and moments of friction in the care environment.

As the number of residents living with dementia continues to rise, so does the need for support - both at a carer and facility level. For carers and their residents living with dementia, we deliver non-pharmaceutical solutions that enable a person-centered approach to essential routines designed to reduce moments of friction around the clock.